Title	Joplin Souvenir Postcard 2
Title-Alternative	Tourist Attractions 14
Identifier	JPL10_307_001_a_B
Creator	unknown
Contributor	Simpson, Leslie. Post Memorial Art Reference Library
Publisher	Joplin Public Library
Description	These three postcards illustrate the evolution of souvenir cards postcards. The first two are "front message space " cards characteristic of the period from 1902 to 1907 when the undivided back side could only be used for the address and stamp. That only left a small rectangle or white banner on the front where the correspondent could write a message. The front featured the name of a particular city, town, or tourist attraction-Joplin, Mo. in this case--spelled out in prominent lettering. A montage of black and white photograph images, either against a black background or a hand-tinted one, surrounded the name. With the advance of printing technology during the next decades, postcard publishing became much more sophisticated. Beginning in 1935, many cards featured three-dimensional letters with colored instead of black backgrounds. The Curt Teich Company of Chicago, the most prolific postcard printer of the time, produced the majority of these cards. In 1942, the company added color photograph montages inside the large letters and used bright backgrounds embellished with hand-drawn art work. The large letter style began to seem outdated and old-fashioned by the late 1940s, when real-photo postcards surged in popularity. However, the format continued to a lesser degree throughout the rest of the twentieth century. Sources: "The History of Large Letter Postcards." Website http://home.austin.rr.com/electronicfolio/history.htm (accessed 8/19/2004)
Subject	Joplin (Mo. Advertising postcards; Postcards;
Language	English
Date-Creation	1900
Date-Current	8/24/2004
Type	Postcards
Collection Name	Joplin Historical Postcards
Source	From the collection of Rodney Blaukat
Coverage	Missouri -- Jasper County -- Joplin; Missouri -- Newton County -- Joplin;
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Contributing Institution	Joplin Public Library (Joplin, Mo)
County	Jasper County (Mo.) Newton County (Mo.)
Copy Request	Contact Joplin Public Library at 417-624-5465, or email jpl@joplinpubliclibrary.org